To boost the visibility of your TikTok videos, understanding the optimal posting times is key.
TikTok's algorithm prioritizes content engagement, with interactions like likes, shares, and comments playing a crucial role.
The algorithm tests videos with small groups before expanding their reach based on performance.
Studies, like those from Metricool, suggest the best days to post are Fridays and Tuesdays, with Fridays generating the most views and Tuesdays the most comments. The optimal time slots are from 6 AM to 10 AM and 6 PM to 10 PM, particularly as users check their phones in the morning or evening.
Ultimately, the best posting times can vary depending on your audience's demographics and habits. Analyzing your own account data is crucial for finding the most effective times to post. Tools like TikTok Studio and other social media management platforms can aid in gathering this data.